So you’re considering getting an LED sign for your business – good idea! A well-designed and strategically placed sign can significantly boost the visibility of your business. Unfortunately, not all LED signs are created equal. If you’re looking to get the most out of your sign while avoiding common pitfalls, read on for some essential tips on what makes a great Led screen hire sign for businesses.
Clear and Catchy Copy
One of the most important components of a great LED sign is the copy. Successful LED signs will typically use short, catchy, and descriptive messages that are approachable, clear, and resonate with the target audience.
When designing your LED sign, take a look at the copy of your competitors’ signs. You’ll want to consider the location and setting of your sign as well. For example, if you’re putting up a sign in an area with a high volume of foot traffic, you will likely want to use a different message than if you were placing it in a more residential area.
Proportional and Effective Design
Next, it’s important to ensure that the design of your sign is proportional and effective. While you certainly want to make sure that your sign stands out, it should do so in a tasteful and non-cliché way.
A great LED sign should be noticeable but not too noticeable—it should be able to blend in with the surrounding scenery while still getting the attention of potential customers. To avoid this, be sure to hire a designer who knows what they’re doing.
While it’s possible to create a LED sign from scratch yourself, it’s not recommended. LED signs are complex pieces of technology that require a certain level of expertise to design and build properly.
Responsive Animation
Next, you’ll want to make sure that the animation of your sign is responsive. For instance, if you are advertising a sale or special offer, you don’t want the sign to always be promoting that same product.
You might want to use the sign to advertise your latest product or service, followed by another sign advertising your special offer. This is known as responsive animation, and it will help keep your sign current while minimizing the risk of your sign becoming stale.
Strong Hook/Call-to-Action
Next, you’ll want to make sure that your sign has a strong hook or call-to-action. The hook is the first part of your message and should draw the reader in by teasing or summarizing the rest of the copy.
You can either create your entire message or summarize your existing message in the hook. This can be especially helpful if your business name is long or overly complicated. A strong call-to-action (CTA) will tell customers what you want them to do next.
Solid Construction
Finally, you’ll want to make sure that your sign is constructed properly. LED signs should be built with high-quality materials that are resistant to weather and the elements. You should also consider the placement of your sign.
When selecting a sign, you should also make sure that it’s compatible with your desired power source. To maximize the life and effectiveness of your sign, make sure to regularly clean it, and don’t forget to replace the batteries when necessary.